The MELANIE X BOUTIQUES concept is born from being a clothing distributor who sells to beautiful, independent boutiques across Canada. As a distributor, we believe that our clients are our partners. And to be better, we figured that the best way to understand our partners was to become a retailer ourselves!
We therefore opened a first boutique in St-Lambert called Melanie X Victoria.
Our second location, Melanie X Grace , is located in Notre-Dame-de-Grâce, a more urban neighborhood on the West side of Montreal. Both shops names start with my name: Melanie, and then each has a second name that represents its neighborhood or partner.
We then realized that most of our partners didn’t sell online. Many questions, worries, and costs related to following the online movement seemed to be preventing them from taking the plunge! We hadn’t made this move either because our goal is to support and understand our partners rather than compete with them, as could be the case with online being a vast territory without limits.
And then came Covid 19..... and those who had online seemed to be a step ahead. And those who didn’t had even more questions about being online! Now seemed to be the right time for to make the move! Not to step on toes - but to support our partners. We couldn’t answer the questions because we didn’t know the answers!
Launching is our effort to make end consumers our partners. But especially to understand how the end consumer shops online. What do you like? What do you buy? What do you return? Where are you? We are then sharing our experience with our distribution partners. Maybe we can help them and minimize their risks and costs.
We are sharing our partners with you as well! If you would like to shop in your neighborhood and support a local boutique, please look at our STORE LOCATOR page to see who is selling the brands that you love closer to where you live.